By Mo
There are persistent disconnects between facts about health and what people believe about health. These disconnects are sometimes based on purposeful deception. Tobacco companies don’t want people – especially kids – to believe smoking is bad for your health. Disconnects can also be based on the stupor of the status quo, because that’s the way people do things.
The deceptions, and misperceptions, have real effects. Ask a room of elementary school students what percent of the adult population smokes. The answer? It depends not on the facts, but on perceptions, which are heavily influenced by media. Research compared teens in Helsinki, Finland, where tobacco ads have been banned since 1978, to teens in Los Angeles, where tobacco ads have been ubiquitous. Even though a higher percentage of adults actually smoke in Helsinki than LA, the teens in Helsinki estimated a lower percent of adults smoked, while the LA kids guessed a much higher percent of adults smoked than actually did. More disturbing, the LA kids as a result were more inclined to try smoking.
One example of status quo deceptions are popular movies with cigarette smoking scenes. The U.S. Surgeon General’s 2012 report confirmed research that found a direct cause and effect between the exposure youth had to movie scenes featuring tobacco smoking, and whether those kids tried cigarette smoking. Despite the direct causal effect, movie producers continue to make movies with cigarette smoking scenes. This is art?
Another example of the disconnect between facts and beliefs is the effects of prescription medication on treatment of depression. Research from Harvard, which has attracted national media attention, has repeatedly shown that people who take placebo pills – let’s call them sugar pills to avoid the jargon – had just as much improved health as people taking prescription anti-depressants, without all the negative effects, which the pharmaceutical industry and FDA euphemistically calls ‘side effects” or (more jargon) “adverse effects.”
Given the facts that sugar pills work so well, someone should go into the business of selling sugar pills – or would that be considered snake oil medicine?

(Photo: Martin Walls, rgbstock.com)
