All posts by MaureenSchriner

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About MaureenSchriner

I am a communications consultant focused on these strategies: Communication analysis and thought leadership, strategically planned and integrated communication productions, and strategic shared media. I specialize in communications for health and education organizations, although I have provided communications for a variety of organizations in the corporate, nonprofit and public sectors. The goal of my communications is to meet the needs of clients and serve the community through ethical, effective communications.

Perceptions – and misperceptions – about health: Facts versus beliefs

By Mo

There are persistent disconnects between facts about health and what people believe about health. These disconnects are sometimes based on purposeful deception. Tobacco companies don’t want people – especially kids – to believe smoking is bad for your health. Disconnects can also be based on the stupor of the status quo, because that’s the way people do things.

The deceptions, and misperceptions, have real effects. Ask a room of elementary school students what percent of the adult population smokes. The answer? It depends not on the facts, but on perceptions, which are heavily influenced by media. Research compared teens in Helsinki, Finland, where tobacco ads have been banned since 1978, to teens in Los Angeles, where tobacco ads have been ubiquitous. Even though a higher percentage of adults actually smoke in Helsinki than LA, the teens in Helsinki estimated a lower percent of adults smoked, while the LA kids guessed a much higher percent of adults smoked than actually did. More disturbing, the LA kids as a result were more inclined to try smoking.

One example of status quo deceptions are popular movies with cigarette smoking scenes. The U.S. Surgeon General’s 2012 report confirmed research that found a direct cause and effect between the exposure youth had to movie scenes featuring tobacco smoking, and whether those kids tried cigarette smoking. Despite the direct causal effect, movie producers continue to make movies with cigarette smoking scenes. This is art?

Another example of the disconnect between facts and beliefs is the effects of prescription medication on treatment of depression. Research from Harvard, which has attracted national media attention, has repeatedly shown that people who take placebo pills – let’s call them sugar pills to avoid the jargon – had just as much improved health as people taking prescription anti-depressants, without all the negative effects, which the pharmaceutical industry and FDA euphemistically calls ‘side effects” or (more jargon) “adverse effects.”

Given the facts that sugar pills work so well, someone should go into the business of selling sugar pills – or would that be considered snake oil medicine?

Purple Pills 2: I've been to mushroom mountain, once or twice but who's countinBut nothin compares to these blue and yellow purple pills-So yeah, I thought it was about time

(Photo: Martin Walls, rgbstock.com)

Perceived and not perceived: Hidden obstacles to health

By Veronica

Our bodies and minds are connected. Obviously, you say. But conventional medical practice in the U.S. is not set up to treat patients as connected bodies and minds. On the other hand, holistic health, which ironically is called “alternative medicine” by Western medical practitioners, cares for individuals as an integrated whole (although holistic is not to be confused with “wholistic,” according to our trusted English experts.)

In applied kinesiology, which I practice, the goal is for the person to have a healthy balance in their structure, nutrition, emotional and electrical, or energy, support. When a person comes to me with a physical problem, I try to identify the underlying cause of the symptoms, rather than just treat the body. Often, people have emotional blocks, like suitcases of memories, dragging down their bodies and minds.

One example is a patient who grew up with a sibling who physically and emotionally abused the patient. Emotions from such experiences can have a terrible effect on someone, creating chronic pain and other conditions. In this situation, the patient had to relearn his thought process. He described his experience by saying there are some things in life that “leave an imprint.” Stop! Time to reprogram! We replaced “leave an imprint” with “lessons learned,” a process that moved him out of his past and into the present. His lesson: He has sympathy for others who had similar experiences and he could help them. He now had the tools to leave behind his heavy suitcase of memories. Patients who “graduate” by getting rid of their emotional blocks are able to heal, and rediscover health.

Recent research conducted by traditional medical practitioners in Europe found that among people who had chronic disease, and sought treatment with a holistic practitioner, about half of them were healed. The best thing is about holistic healing? No side effects.

puzzling3: pieces of jigsaw puzzle scattered on roadside ground

(Photo: Adrian van Leen, rgbstock.com)

Health with a holistic view, provided by the WHO, with some do, do, do’s

By Veronica & Maureen

What is health? Back in the mid-20th century, after the world was recovering from a worldwide economic depression and the second world war, the World Health Organization adopted a definition of health that it has kept to this day:  Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity. (WHO, 1948)

What we like about the WHO’s definition is “state of complete” because, to us, it means health is holistic, it is internal and external, and it can be measured in many ways. As the WHO notes, health is not measured by “absence of disease or infirmity.” The measure of health is the opposite of that. It means what is in your heart – how you feel emotionally and spiritually – is as important as how well your heart beats. Well-being extends past our individual health into our environment and beyond. Health is measured within what we have chosen to label “indiCoSots,” the connected, interactive entity of individuals, communities and societies.

The WHO’s definition of health has been criticized for setting unrealistic standards, and in essence measuring happiness, not health. But we think feeling happy is perhaps the most important health measurement of all. Don’t worry – we won’t be invoking the lyrics to “Don’t Worry, Be Happy.”  Like happiness, health isn’t a place to “be.” Rather, it’s a process, a pathway in life So maybe the words to our theme song would be “what to do-do-do” to get healthy, with some dah-dah-dah’s mixed in.